Deprecated: Return type of EM_DateTime::createFromFormat($format, $time, $timezone = null) should either be compatible with DateTime::createFromFormat(string $format, string $datetime, ?DateTimeZone $timezone = null): DateTime|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 333

Deprecated: Return type of EM_DateTime::format($format = 'Y-m-d H:i:...') should either be compatible with DateTime::format(string $format): string, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 69

Deprecated: Return type of EM_DateTime::modify($modify) should either be compatible with DateTime::modify(string $modifier): DateTime|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 214

Deprecated: Return type of EM_DateTime::add($DateInterval) should either be compatible with DateTime::add(DateInterval $interval): DateTime, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 228

Deprecated: Return type of EM_DateTime::sub($DateInterval) should either be compatible with DateTime::sub(DateInterval $interval): DateTime, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 246

Deprecated: Return type of EM_DateTime::getTimezone() should either be compatible with DateTime::getTimezone(): DateTimeZone|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 283

Deprecated: Return type of EM_DateTime::setTimezone($timezone = false) should either be compatible with DateTime::setTimezone(DateTimeZone $timezone): DateTime, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 166

Deprecated: Return type of EM_DateTime::setTime($hour, $minute, $second = null, $microseconds = null) should either be compatible with DateTime::setTime(int $hour, int $minute, int $second = 0, int $microsecond = 0): DateTime, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 181

Deprecated: Return type of EM_DateTime::setDate($year, $month, $day) should either be compatible with DateTime::setDate(int $year, int $month, int $day): DateTime, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 192

Deprecated: Return type of EM_DateTime::setISODate($year, $week, $day = null) should either be compatible with DateTime::setISODate(int $year, int $week, int $dayOfWeek = 1): DateTime, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 203

Deprecated: Return type of EM_DateTime::setTimestamp($timestamp) should either be compatible with DateTime::setTimestamp(int $timestamp): DateTime, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetime.php on line 153

Deprecated: Return type of EM_DateTimeZone::getName() should either be compatible with DateTimeZone::getName(): string, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetimezone.php on line 65

Deprecated: Return type of EM_DateTimeZone::getTransitions($timestamp_begin = null, $timestamp_end = null) should either be compatible with DateTimeZone::getTransitions(int $timestampBegin = PHP_INT_MIN, int $timestampEnd = PHP_INT_MAX): array|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-datetimezone.php on line 77

Deprecated: Return type of EM_Taxonomy_Terms::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-taxonomy-terms.php on line 322

Deprecated: Return type of EM_Taxonomy_Terms::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-taxonomy-terms.php on line 330

Deprecated: Return type of EM_Taxonomy_Terms::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-taxonomy-terms.php on line 326

Deprecated: Return type of EM_Taxonomy_Terms::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-taxonomy-terms.php on line 334

Deprecated: Return type of EM_Taxonomy_Terms::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-taxonomy-terms.php on line 319

Deprecated: Return type of EM_Taxonomy_Terms::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-taxonomy-terms.php on line 339

Deprecated: Return type of EM_Bookings::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-bookings.php on line 813

Deprecated: Return type of EM_Bookings::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-bookings.php on line 823

Deprecated: Return type of EM_Bookings::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-bookings.php on line 818

Deprecated: Return type of EM_Bookings::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-bookings.php on line 828

Deprecated: Return type of EM_Bookings::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-bookings.php on line 809

Deprecated: Return type of EM_Notices::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-notices.php on line 242

Deprecated: Return type of EM_Notices::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-notices.php on line 250

Deprecated: Return type of EM_Notices::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-notices.php on line 246

Deprecated: Return type of EM_Notices::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-notices.php on line 254

Deprecated: Return type of EM_Notices::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-notices.php on line 239

Deprecated: Return type of EM_Notices::jsonSerialize() should either be compatible with JsonSerializable::jsonSerialize(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-notices.php on line 228

Deprecated: Return type of EM_Tickets_Bookings::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets-bookings.php on line 301

Deprecated: Return type of EM_Tickets_Bookings::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets-bookings.php on line 315

Deprecated: Return type of EM_Tickets_Bookings::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets-bookings.php on line 308

Deprecated: Return type of EM_Tickets_Bookings::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets-bookings.php on line 319

Deprecated: Return type of EM_Tickets_Bookings::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets-bookings.php on line 294

Deprecated: Return type of EM_Tickets_Bookings::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets-bookings.php on line 325

Deprecated: Return type of EM_Tickets::current() should either be compatible with Iterator::current(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets.php on line 266

Deprecated: Return type of EM_Tickets::next() should either be compatible with Iterator::next(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets.php on line 277

Deprecated: Return type of EM_Tickets::key() should either be compatible with Iterator::key(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets.php on line 270

Deprecated: Return type of EM_Tickets::valid() should either be compatible with Iterator::valid(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets.php on line 281

Deprecated: Return type of EM_Tickets::rewind() should either be compatible with Iterator::rewind(): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets.php on line 260

Deprecated: Return type of EM_Tickets::count() should either be compatible with Countable::count(): int, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /var/www/html/da/wp-content/plugins/events-manager/classes/em-tickets.php on line 287

Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/da/wp-content/plugins/wordpress-seo/src/conditionals/third-party/elementor-edit-conditional.php on line 22

Deprecated: Constant FILTER_SANITIZE_STRING is deprecated in /var/www/html/da/wp-content/plugins/wordpress-seo/src/conditionals/third-party/elementor-edit-conditional.php on line 28
Өөдөө тэмүүлэх Go Mongolia - Дархан-Уул аймгийн Соёл, урлаг, аялал жуулчлал, залуучуудын газар
Deprecated: strtolower(): Passing null to parameter #1 ($string) of type string is deprecated in /var/www/html/da/wp-content/plugins/wordpress-seo/src/generators/schema-generator.php on line 186
Өөдөө тэмүүлэх Go Mongolia
2024-01-24

Засгийн газраас 2023-2025 оныг Монголд зочлох жил болгон зарлаж “Welcome to Mongolia”-г түлхүүр үгээ болгож манай улсын өнгө төрхийг тодорхойлж байсан бол цаашид аялал жуулчлалын салбараас гадна эдийн засаг, нийгмийн хөгжлийн чиг хандлага, үндэсний нэгдмэл үнэт зүйлийг шингээсэн Монгол Улсын нэгдсэн дүр төрх, онцлог, мөн чанарыг илэрхийлэх түлхүүр үгийг тогтоон хэрэглэх шаардлагатай болсон.

✅Энэ хүрээнд Монгол Улсын Засгийн газар Дэлхийн банкны Олон улсын хөгжлийн ассоциацийн Экспортыг дэмжих төслийн дэмжлэгтэйгээр Эделмань олон улсын брэндинг, маркетингийн компани, үндэсний зөвлөх, холбогдох байгууллага, бүтээлч багтай хамтран Монгол Улсын үндэстний брэндийн дизайны олон улсын зах зээл дэх өрсөлдөх чадварыг судалж, олон улсад танигдах үндэсний брэндийн харагдах байдал, дүрслэлийг боловсруулан, үндэсний нэгдмэл үнэт зүйл, үндэстний брэндинг, маркетингийн стратегийг тодорхойлон, маркетингийн стратегийн төлөвлөгөө боловсрууллаа.

✅Энэ хүрээнд 14 сарын туршид нийгмийн бүхий л бүлгийг оролцуулсан судалгааг хийж эдийн засгийн бүтэц болон Тогтвортой хөгжлийн зорилгод Монгол Улсын оруулж буй хувь нэмэр болоод тэргүүлэх бизнес эрхлэгчид, жижиг дунд үйлдвэрлэгч, аялал жуулчлалын салбар болон эрдэмтэн судлаачид, улс төрч, сэтгүүлч, соёл урлагийн салбарын төлөөллийг оролцуулсан.

✅Судалгааны үр дүнд Монгол Улсын олон улс дахь сурталчилгаа, олон нийттэй харилцах бодлогын хүрээнд соёлын болоод аялал жуулчлалын салбарыг хөгжүүлэх, Монгол Улс болоод монгол хүний талаарх эерэг сэтгэгдлийг төрүүлэх үндэсний онцлог бүхий түлхүүр үгийг тодорхойлсон.

✅Монгол Улс дэлхийд Монголд зочлох жилийг тохиолдуулан гаргасан Welcome to Mongolia брэндийг 2022 онд зарлаж, олон улсад Монгол Улсад зочлохыг илтгэж, үр дүн, ач холбогдлоо өгсөн бол харин 2024 оноос Монгол Улсыг бүрэн илэрхийлэх “MonGOlia, Always Moving” брэндийг дэлхий дахинаа зарлахад бэлэн боллоо.

✅Залуус давамгайлсан өнөө цагийн нийгэмд “Өөдөө тэмүүлэх Монгол” хэмээн уриалах утгыг агуулж байгаа бол олон улсад “Монголд зочилж шинийг мэдэр”, “Монголд очиж өөр хаана ч олохгүй шинэ боломжийг ол” гэх мэт салбар салбарыг сурталчилж болох өргөн утга агуулгыг багтааж байгаа энгийн атлаа хүчирхэг түлхүүр үг болох нь судалгааг нотлогдсон.

✅Олон улсын сайн туршлагаас үзвэл үндэсний брэнд түлхүүр үг, өнгө төрх нь дунджаар 5-10 жилийн настай байдаг бөгөөд улс орны хөгжлийн бүтэн нэг үеийн өнгө төрхийг илтгэж, тухайн цаг үед амьдарч буй ард иргэдийн сэтгэл зүрхэнд хоногшсон, үндэсний бахархлыг төрүүлдэг. Иймд Монголчуудын хүсэл зорилго, нөөц боломж, хөгжлийн загварыг дунд, урт хугацаанд илэрхийлэх, хувьсан өөрчлөгдөж буй цаг үеийн сорилтыг даван туулах чадамжтай “Go Mongolia” брэнд Монгол Улсыг илтгэх болно.

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